New Look, Same Mission: Why We Redesigned the Kennon Logo

After more than four decades, we decided it was time for a change.

We’re proud to introduce a new logo for Kennon — a visual identity that better reflects who we are today, where we’ve been, and where we’re headed.

If you’ve followed our journey, you know Kennon began in 1984 as a small company making Sun Shields for general aviation aircraft. Back then, our founder, Ron Kensey, designed a logo featuring the name “Kennon” inside an oval. It was simple, straightforward, and it served us well.

Over the years, that logo underwent a few updates. The serifs disappeared, the extra copy was trimmed down, and the design was cleaned up. But the overall shape and structure remained. As our company grew more complex, more innovative, and more mission-focused, the changes to the company became impossible to ignore.

Today, we’re building inflatable plugs for F-35s. We’re engineering ligature-resistant doors that help save lives in behavioral health facilities. We’re creating specialty protective products for some of the most challenging environments in the world.

We’re not the same company we were in 1984. Our logo shouldn’t be either.

Why Now?

A rebrand is never something you do lightly, especially after 41 years. But as we took stock of how far we’ve come and how much our products and customers have changed, it became clear that our old logo didn’t tell our story anymore. We set out to create something that would capture the strength, clarity, and purpose that define Kennon today.

The Design

The new logo is still blue, but it’s a deeper, grittier blue — more rugged, more grounded. The font is stout and confident, designed to convey reliability and strength. And above the wordmark sits a bold new symbol: a triangle pointing upward.

That triangle? It’s more than just a shape. It’s a symbol of our mission: to protect what matters. It represents the top of a compass—our true north. It points the way forward, just as we strive to do for our customers every day.

“This logo reflects who we are and where we are going,” Kennon CEO Becky Cooper said. “The upward sweeping triangle is not only symbolic of forward motion and the company’s commitment to progress and innovation, but is also a tribute to our past –  the subtle curve at the base of the shape matches the profile of the traditional Kennon oval. The new logo represents our values, our direction, and the trust customers place in Kennon to deliver protection to what matters most.”

Every element of the design was intentional. We wanted something clean and modern, but not trendy. Something bold, but not brash. Something that would last and not just look good in 2025, but still feel right in 2035 and beyond.

What It Represents

Our new logo is more than a cosmetic change. It’s a visual expression of our identity and our values.

We’re innovators. Engineers. Craftspeople. Problem-solvers. Every product we make — whether it’s a plug for a fighter jet or a ligature-resistant door for a behavioral health unit, they’re all designed with care, precision, and purpose. We believe in quality, integrity, and doing things the right way.

We also believe in moving forward. In asking what’s next. In never settling.

This logo captures all of that.

What’s Next

You’ll start to see our new look roll out across our website, our packaging, our marketing materials, and our products. We’re proud of this new mark, but we’re even more proud of what it stands for.

At Kennon, our mission hasn’t changed. We still exist to protect what matters — whether that’s the lives of military personnel, the aircraft and equipment that support them, or patients in behavioral health facilities. That’s the heart of everything we do.

We hope this new logo helps tell that story a little more clearly.

Thanks for being part of the journey.